Українською  
   

The Marketing Department

The Marketing Department is headed by Candidate of Economics, Associate Professor I. Taranenko.

The teaching staff of the department includes :

  • 5 Professors; Doctors of Sciences;
  • 4 Associate Professors; Candidates of Sciences;
  • 2 Senior lectures;
  •  lecturers.

The core subjects taught by the department are :

  • Public relations
  • Economic Fundamentals of Marketing
  • Commodity Market Infrastructure
  • Marketing
  • Marketing of Service
  • Marketing Communication Policy
  • Marketing Cannels of Distribution
  • Marketing Commodity Policy
  • Marketing Price Policy
  • Marketing Management
  • Marketing Research
  • Consumers’ Behavior
  • Industrial Marketing
  • Advertisement and Advertising Activity
  • Advertising Management
  • Strategic Marketing
  • Marketing Innovation Policy

The department teaches students from the Institute of International Finance, the Institute of International Economics, the Institute of International Communication, the departments of Marketing, Management, Audit and Accounting, Economic Cybernetics, Enterprise Economy, Commodity Research and Commercial Activities.

The principal direction of departments’ research activities is «The Design of Methodological Foundations for the Selection of Enterprise (Company) Marketing Strategy»

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Ткаченко Володимир Андрійович